Alla Volodina

 Establishing strong information systems and internal controls is important for small and large organizations alike. Here is a course outline that could be utilized for half-day training session to review the basics of information systems and internal controls with staff and management. The Necessity of Controls -Competitive advantage and internal controls - Prevention of embezzlement - Avoiding inaccurate accounting   Components of the Internal Control -  Five components of internal controls and their key elements:   control environment, risk assessment, control activities, information and communication and monitoring - Significance of each stage as outlined above - The role of the board of directors, its committees including the audit committee - The importance of appropriate organization structure to achieve effectiveness in internal controls - The impact of human resource policies on internal controls - Real life examples of internal controls as part of risk ...

 Establishing a strong marketing plan for a small or middle size organization is an important element of overall success. It is well-known that the most effective marketing plans are built by an entire organization involving all levels of employees. Before a marketing plan exercise, it is recommended to review the basics of marketing. Below is an outline for a one-day training course that will help in achieving this goal.   Marketing performance - how to measure and why -           Importance of marketing performance measurement -           Various metrics including profit metrics and customer loyalty metrics -           Strengths and weaknesses of benchmarking -           Review of The Elements of Value – Measuring and Delivering what Consumers Really Want (Harvard University)   ht...