Cross-border Expansion (and management)
The following course can be useful for management teams that are considering international expansion or have already begun international expansion. Successful multinational managers should have a basic understanding in management and specifically international management. A company is considered multinational if it has operations in more than one country. Strategic Planning in the Context of International Management Benefits of Strategic Planning (examples of companies’ long-term strategic plans) How to Formulate and Implement Strategic Plan (economic approach, political approach, quality approach and administrative approach) Importance of environmental scanning and internal resource analysis Strategy Implementation Comparison of fully-owned subsidiary and joint venture options Comparison of licensing and franchising Role of operational profitability in the strategy implementation Importance of appropriate corporate governance in the implementation stage: board of directors and m...