Pricing Strategies (International Companies) – Part 1
Pricing, especially in a competitive market during a downturn, can be challenging. There are many decisions to make and some of them directly relate to cost budgets and strategy. Various tools can help management navigate and address these multifaceted financial intricacies and some of them are also covered in a course suggested by Alla Volodina Rate My Prof: International Growth – Pricing - Two types of pricing strategies (gaining a foothold in a new market vs profitability) and how the chosen strategy impacts pricing - Profitability focus: develop cost model and estimate guidelines, minimum requirements, rate of waste analysis, adjust for margin rate and determine price. - Gaining Foothold focus: design the project and estimate costs (use recent similar work, market surveys, knowledge of operations;...