Alla Volodina

  In the constantly changing business environment, setting up and managing a pricing function effectively is vital for maintaining profitability and securing a competitive edge. This workshop explores the key aspects of setting up and managing an organizational pricing function, highlighting the critical roles of C-level executives and organizational champions. It offers insights into aligning pricing strategies with business objectives and discusses the transition between new and legacy pricing models, focusing on profitability and competitive advantage. Executive Impact on Pricing Overview of various ways an organizational pricing function can be set up. Impact of C-level executives on pricing through objectives, incentives, cultural changes The role of organizational champions in support of the pricing function. How to organize functional teams, specifically the pricing function in firms. Determining whether a separate function team focusing on ...