Alla Volodina

  The following course can be useful for management teams that are considering international expansion or have already begun international expansion. Successful multinational managers should have a basic understanding in management and specifically international management. A company is considered multinational if it has operations in more than one country. Strategic Planning in the Context of International Management Benefits of Strategic Planning (examples of companies’ long-term strategic plans) How to Formulate and Implement Strategic Plan (economic approach, political approach, quality approach and administrative approach) Importance of environmental scanning and internal resource analysis Strategy Implementation Comparison of fully-owned subsidiary and joint venture options Comparison of licensing and franchising Role of operational profitability in the strategy implementation Importance of appropriate corporate governance in the implementation stage: board of directors and m...

 While logistics is thousands of years old, dating back to the earliest forms of organized trade, organizations today continue to improve and innovate in the areas of logistics and supply chain management. If this is an important area for your organization, consider the following topics and how well versed your employees are in them:   Supply Chain Management: -           How supply chain management can play a key role in achieving corporate success -           Factors influencing supply chain network structure, supply chain business processes and management components -           Supply chain design considerations   Managing Materials Flow: -           Forecasting: Purchasing and procurement – how to schedule production more efficiently while lowering stock requirements and redu...

 Project management is a critical skill for all employees who need to manage more than one project at once. From breaking down the structure of the project to estimating project times and costs, successful project management allows organizations to stay on track and achieve its corporate objectives. The following workshop introduces some of the most important topics in project management:   Defining the project -           Defining the scope of a project and how to employ a project scope checklist -           Outlining deliverables, milestones, technical requirements, limits and exclusions -           Creating work breakdown structure and how it can help project managers -           Comparing process breakdown structure vs work breakdown structure -       ...

  Undertaking a major expansion project is a time-consuming and resource-consuming task for an organization of any size. Investing in training is key to success in corporate management. The following outline is for a training session recommended as a refresher prior to undertaking a major expansion project. Discussion of critical dimensions involved in long-term business planning: -           Key factors relevant to company’s future progress -           Appropriate techniques to be utilized in forecasting future developments -           Data sources to aid in supporting strategic choices   Theory and application of capital budgeting -           Why is formal planning imperative and must use a capital budgeting framework that compares benefits and costs -      ...

  When a company undertakes significant growth, especially through acquisition, it is important that the company does not just become a collection of individual businesses. Instead, the company’s business strategy would need to be carefully analyzed and re-evaluated. The following training session can be delivered to management teams in preparation for a corporate acquisition:   Diversification evaluation: -           Industry and its future prospects for growth, profitability, return on investment -           The cost of entering the industry and barriers to entry for start-up companies -           Identifying synergies, if any and determining strategic fit -           Calculating industry attractiveness scores   Business unit evaluation: -       ...

Businesses lacking a proper strategy are unlikely to compete effectively in the long-term. It would be recommended for companies, regardless of what growth stage they are in, to reflect on their product positioning, branding and overall strategy. The following is a summary of topics that could be discussed in such a course:   Product Positioning -           Product Positioning and Market Share -           Product Positioning Strategies -           Product Differentiation (including a comprehensive discussion on product quality) and brand differentiation -           Product Differentiation – successful examples -           Product Positioning: Harvard University –Case Study https://www.hbs.edu/faculty/Pages/item.aspx?num=48007 o    CASE...

  While many organizations spend significant resources on marketing, some of them do not measure the impact of marketing strategies on profitability. Developing excellent financial performance metrics is critical and it would allow businesses understand the relationship between their marketing strategies and profitability better. In order to commence the process of identifying such metrics, a hands-on practical workshop should be conducted. The following is a summary of topics that could be discussed in a half-day workshop:   Performance Metrics, Strategy and Marketing -           Internal versus External Performance Metrics -           Marketing Profitability and Profits -           Managing Marketing Profitability – a Customer Focus   Profit Impact of Marketing Strategies: -        ...