Corporate Culture — Successes and Failures

 Most leaders understand that corporate culture is important and some are still wondering whether their organization’s corporate culture is a positive one. The proposed outline can be used for training at corporate level at small and medium size organizations, including local colleges, schools and universities. 

What is corporate culture and why is it important:

- Review of the Harvard Business Review (Harvard University) article on corporate culture titled “The Leader’s Guide to Corporate Culture” : https://hbr.org/2018/01/the-leaders-guide-to-corporate-culture and Review of the following article titled “New York Times paints a grim picture of its own workplace culture” https://www.cnn.com/2021/02/24/media/new-york-times-workplace-report/index.html

- Corporate culture – the ever-evolving and ever-changing definition 

- The importance of corporate culture and its impact on productivity, efficiency and effectiveness

- Signs of good culture and how to identify them

Building a strong corporate culture: 

- Principles of strong corporate culture and examples of poor corporate culture seen over time in corporate and educational institutions

- Communication (top-down and bottom-up) and the significance of well-established communication and its contribution to strong corporate culture 

- Review of the following research article: Organizational Culture in Contemporary University by Professor Maria Lacatus which discusses various types of models including collegial culture, bureaucratic culture, corporate culture and enterprise culture

How does your organization’s corporate culture rate against others? 

- Is it possible to measure corporate culture? 

- Is your retention rate a good indicator by which to measure your corporate culture? 

- Effectiveness of employee surveys considering employee response rate and qualitative comments 

- Does compensation play an important role in building strong corporate culture? Should the boss’ salary be transparent? 

- Importance of Feedback culture

Next steps: 

- Can good corporate culture be taught to leaders in online classes? 

- Suggested reading: The University in a Corporate Culture by Eric Gould (Professor of English) published by Yale University Press. 

- Suggested reading: Meet The Woman Behind LinkedIn's Thriving Company Culture

https://www.forbes.com/sites/wesgay/2016/11/29/meet-the-woman-behind-linkedins-culture/?sh=6bb96d982573

AllaVolodina (York University Rate My Prof) discusses various ideas on course outlines, training outlines and other education-related matters. Alla Volodina teaches at York University financial accounting and other subjects.

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